Why Eco-Friendly Isn’t a Trend, It’s Our Standard at Thara’

Why Eco-Friendly Isn’t a Trend, It’s Our Standard at Thara’

There’s a difference between following a trend and living by a value.
At Thara’, our commitment to sustainability didn’t come from marketing research; it came from conviction.

From day one, we knew we didn’t want to compromise, not with your skin, and definitely not with the planet. That’s why we built our basics on a single foundation: pure, certified organic cotton. No synthetic blends. No greenwashing.

Why does that matter?

Because most “eco-friendly” claims in fashion still include polyester or polyamide materials that take hundreds of years to break down. We don’t believe that’s fair to the planet or to you.

Our fabrics are:

100% organic cotton.

Grown without harmful chemicals or pesticides.

Biodegradable, breathable, and gentle on sensitive skin.

Milled and dyed responsibly, in limited batches to reduce waste.

We’re not perfect. But we’re committed.
To transparency. To comfort. Doing things the right way, even when it’s slower or more expensive.

Because we believe you deserve clothing that feels good and does good.